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DFS


DUTY FREE SHOPPING, LVMH

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DFS


DUTY FREE SHOPPING, LVMH

 
 

YEAR-ROUND CAMPAIGNS

DFS has been an agency partner for more than 3 years. Working alongside the company and global creatives, we have generated numerous digital campaigns revolving around DFS.com and it's digital marketing distribution channels.

Campaigns include:

  • SPRING/SUMMER CAMPAIGNS
  • FALL/WINTER CAMPAIGNS
  • WINES & SPIRITS
  • HOLIDAY CAMPAIGNS
  • FIRST CLASS BEAUTY - DFS Annual Beauty Expo
  • TRIPS & TIPS - DFS Monthly Celebrity Journal

Role: Creative and Production Lead
Agency: MullenLowe Profero HK
Year: 2015 - Present

http://www.dfs.com

 
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HARIBO


#LITTLEGOLDBEARHUGS

HARIBO


#LITTLEGOLDBEARHUGS

 
 

SOCIAL MEDIA FEEDS

As an activation for the nation-wide contest for Haribo Singapore, we made the Little Gold Bear come alive with quirky sketches and animations. This became the advent calendar feed to raise brand awareness throughout Facebook and Instagram.

  • An increase of 200% subscriptions for Facebook and Instagram
  • Animations were shared all throughout Facebook as greetings and well-wishes.

Role: Art Direction, After Effects Animation
Agency: MullenLowe Profero HK
Year: 2017

Instagram Feed #LittleGoldBearhugs

 
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#SNOWPAGE


THE PENINSULA FESTIVE CHEER

#SNOWPAGE


THE PENINSULA FESTIVE CHEER

 

SHARE THE GIFT OF THE PENINSULA

Last year, The Peninsula Hotels shared the holiday spirit with the stylish return of their Holiday Ambassador, Snowpage. Guests were given the chance to win the ultimate "Golden Ticket" for the entire family.

We created an online hub for the campaign to kickstart the festive cheer. Online media marketing flourished and guests started pouring into the hotels to experience Snowpage's festive offerings. 

Role: Art Direction
Agency: MullenLowe Profero SG
Year: 2015

http://snowpage.peninsula.com/

 
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UT40


ROLLS-ROYCE MARINE LEADING VESSEL DESIGN

UT40


ROLLS-ROYCE MARINE LEADING VESSEL DESIGN

 

ROLLS-ROYCE UT40 CAMPAIGN
FOR THE NORDIC MARKET

To celebrate the offshore industry's leading vessel design, the UT. We were tasked re-market the vessel's influence through the years and how it continues to evolve. The goal of the campaign was also to solidify Rolls-Royce Marine and UT as the market leader.

Using engaging online video productions, we were able to demonstrate what Rolls-Royce Marine has to offer including the customers behind it's global success.

Other production involvement:

  • UT40 Online Hub Art Direction
  • Online Hub CMS management and release
  • Film editing consultant

Role: Art Direction, iPad App UX Lead
Agency: Nomads SG
Year: 2014

YouTube Film Productions

 
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IMAGINE


ARTS X FASHION MAGAZINE

IMAGINE


ARTS X FASHION MAGAZINE

 

ART FOR ALL

IMAGINE is a design arts+fashion magazine. It is where fashion is treated as an exhiliration of an art form. It serves as an idea platform and a portfolio of up and coming artists in the country. This 300+ page magazine is filled with breakthrough artworks and edgy editorials.

Awards:

  • Gold, Magazine Cover Design - Asia Media Awards 2008
  • Gold, Overall Magazine Design - Asia Media Awards 2009
  • Silver, Overall Magazine Design - Asia Media Awards 2010

Role: Art Direction
Publisher: The Manila Bulletin
Year: 2007 - 2010